The Zillow Phenomenon: Don’t Confuse Momentum with Innovation

Ten years ago Zillow and Trulia did not exist — realtor.com was beginning to rule the roost of our industry. Back then every client wanted to make sure their listing was on realtor.com. Brokerages were fighting off the grip that newspaper classified advertisements had on our marketing dollars. The digital world was then becoming a more efficient and cost-effective distribution channel for our listings.

The $3.5 billion acquisition of rival Trulia drives home the point that Zillow is here to stay. But despite Zillow’s powerful position in the marketplace, brokerages must provide the vision to propel our industry forward. Pacific Union CEO Mark A. McLaughlin weighs in on the debate at https://compasscaliforniablog.com/zillow-phenomenon-dont-confuse-momentum-with-innovation